Applications For Hypertension Management - Myassignmenthelp.Com

Question: Discuss About The Applications For Hypertension Management? Answer: Introduction Apple Inc is a multinational technology company headquartered in Cupertico, California. The company develops, sells and designs online services, computer software and computer electronics (Apple 2018). The hardware products of the company includes iPhone, Mac personal computer, iPadtablet, iPod, the portable media player, Apple TV digital media player, Apple Watch and Homepod, a smart speaker. About the Product Apple Watch Series 3 is a third generation model of Apple watch, released in the year 2017 on September 22. The watch has an inbuilt long-term evolution (LTE) cellular connectivity and offers data and voice communication along with music streaming facilities. The watch has an electronic SIM card that can share the same mobile number as iPhone of the user (Rawassizadeh, Priceand Petre2015). The hardware of the watch has a dual core Apple S3 processor along with a red digital crown. The software of the watch is watch OS 4 that supports an updated heart rate app, workout app, two-way data synchronization that helps in integrating with various cardio fitness equipment. Target Market and Demographic Profile Apple Watch Series 3 targets the millennial since they are more receptive to technological innovation (Heracleous2013). They areknown as echo boomers whose characteristics vary depending on the region, economic and social conditions. Millennial have increased familiarity with media, digital technologies and communication. Definition of Consumer Behavior Consumer behavior refers to the study of groups, individuals or organizations along with the activities that associates with disposal, use and purchase of services and goods(Mullenand Johnson2013). This also includes considering consumers mental, behavioral and emotional responses that follows or precedes the activities. Scope of the Report This stage happens before the purchase of the product where it is important to identify the needs of the customers(Solomon2014). This creates an excellent opportunity for the marketers toadvertise their goods in a manner that is able to meet their needs. This also helps the customers to believe that their needs could be resolved. Psychological Influence Apple Watch Series 3 recognizes the need of the customers by incorporating the psychological influence. Apple Watch Series 3 has improved feature and functionality (Taylor2015). The biggest change brought to the customers is its additional feature of cellular connectivity. Moreover, Apple Watch users no longer need to keep themselves tethered to the iPhone since this product allows the consumers to receive and make calls, remain connected, receive and send text and stream music. Apple Watch Series 3 also have barometric altimeter along with a faster dual core processor. The Apple Watch Series 3 offers newer styles and bands that help owners in to demonstrate theirindividuality in varied colors and types. Search for Information This stage is the search stage of the consumer decision-making process. People have now progressed from old-fashioned shopping approach to onlinesearch engines(Oliver2014). People also gather information through word of mouth and previous experiences. This is the stage when the customers also think about risk management by considering the advantages and disadvantages that helps in easier decision-making. The best way a marketer can market to this need is by establishing the brand as a market leader. Psychological Influence: Apple recognizes the needs of the customers at this stage by incorporating psychological influence.Apple Watch Series 3 are available in two versions. One comes with onboard cellular connectivity while the other is available with GPS facilities(Starner2014). The non 4G version provides value for money and ensures fitness capabilities. This series 3 watch is a direct replacement of the series 2 watch category. However, both the versions have a chipset inside and are a flag bearer of longevity and fitness. This watch has cycle tracking and water resistant facilities along with facilities for heart rate monitoring. This watch haslatest operating software, WatchOS 4, makes the watch expensive. This watch acts as additional benefits for the fitness freak as it has apps that primarily focuses on fitness. The watch is available at a price of AU$459. Evaluation of the Alternatives This is that stage when the customers seem to place their queries regarding the product. At this stage, they try to analyze the real need of the product as a part of their well-being(Gunterand Furnham2014). Once the customer is convinces themselves about satisfying their needs they look out for the best deals in town based on quality, price and other factors that they consider important. Dealing with this stage cannot be easier for marketers. They can however meet this stage by placing the details of their product on their websites. Psychological Influence: Apple Watch Series 3 is not only elegant and light but has a 1.65-inch square display that helps in displaying better data. The screen makes use of organic light-emitting diode(OLED) technology that makes the watch more attractive. The watch also had a bright, vivid and clear display that allows greater view. The screen also automatically switches off in order to preserve battery(Akana et al. 2015). This implies that the wrist needs to be flickered for seeing the display. However, the algorithms of Apple are designed in a manner that a little flick is powerful enough to light up the display. This watch had the facilities of music streaming. The new version of Apple watch also has inbuilt cellular connection that allows it to work independently with the phone. This allows the users to not only receive calls but also receive app notifications. Call quality of Apple Watch Series 3 is quite impressive in terms of voice quality and sensitivity. Therefore, this watch allows users to have c onservation while running. The integration of the watch with the iPhone is also useful while driving. Decision for Purchase This is the stage when the customer decides to make a purchase based on the knowledge gathered. At this stage, they are assured about the place from where they want to make a purchase. This stage helps the customers to access all facts and thereby come to a logical conclusion based on advertising/marketing campaign or emotional experiences/ connections(Schiffman et al. 2013). This is the stage when the marketer needs to provide a sense of security thereby reminding the customers on why they made the purchase. Here the marketers also need to remind the customers that the brand can essentially fulfill their needs. The markets can also reinforce purchase decisions through email reminders. Psychological Influence The marketers of Apple can also follow this approach in addition to focusing on the motivating the customers for making a purchase. The purchase of Apple Watch Series 3 would be the best decision on the part of the users, as it will allow them to receive or make calls without even using a handset(Taylor2015). The LTE enabled Apple Watch Series 3 is automatically able to reconnect when there is a loss of connection. The entire display has LTE antenna and Universal Mobile Telecommunications System (UTMS) that provides excellent coverage inside and in outdoor. The Apple watches uses the same telephone number as that of iPhone and so the users have their calls routed to the watch. This series of phone also have complete data connectivity so that music streaming can happen directly from the wrist. Therefore, the watch allows users to stream music from the wearable device. The Apple Watch Series 3 has a built in Barometric Altimeter that helps tracking the activities of the users. This series of Apple Watch has made problem outdated, as they are able to track activity, the number of flights climbed and enable tracking of outdoor workouts that included elevation gain. This high technology watch allows asking Siri questions and hears the respond using the built in speaker of the watch. This is quite helpful while the user wants to send a text message while driving. The Siri will enable confirm the message by reading it to the user and sending it. Moreover, Apple Watch Series 3 has improved processor along with a wireless chipset. The new wireless chip also known as W2 enhances the ability of the watch in connecting to the Bluetooth and Wifi internet without sacrificing the life of the battery. Post Purchase Decision This is the review stage for the customers as well as the company. After purchase when the customer finds that the product has exceeded or matched promises more than their expectation they tend to become their brand ambassadors that helps in influencing other customers(Cohen, Prayagand Moital2014). However if the expectations are not met then negative feedback from the consumers also pour in thereby ending the journey of other potential consumers. In such cases follow up emails and surveys to the customers can be of help. Apple also considers the necessary feedback from the customers in modifying their products. Psychological Influence: Negative feedback from the consumers is bound make any company depressed however; Apple belongs to a category of company that uses negative reviews from its consumers to make necessary changes to its products so that they become easily acceptable the next time round(Kumar et al. 2015). Apple never feeds trolls as they come from people with wrong perspectives and could sometimes be contentious and disrespectful. The company also takes a pause before reacting and jumping into immediate actions. Apple therefore tries to affirm relationships with its customers with newer modified versions of its products. For this, they tend to prepare, understand interest, affirm relationships, searching for creative solutions and evaluating the options that are reasonable and objective. Key Recommendations The key recommendations to the brand for influencing the customers for purchasing the product are as follows: In terms of Fashion: Although the Apple Watch Series 3 is a high tech device, the company can push the style to envelope further. The company can thus collaborate with inexpensive brands like Target for increased customizationand decrease its price. This will enable Apple to optimize its product and appeal more to the masses. In terms of Independence: The reliance of the Apple watch on its iPhone is one of its biggest flaws. There is a need for the people tocarry the phones for facilitating Bluetooth connectivity that helped in enabling the function ability of the watch. Thus, without the iPhone the use of the watch becomes limited. Therefore, the watch is a more of an accessory rather than an independent device. Incorporating features that make the watch an independent entity that can encourage target customers to make a purchase. Incorporating Health App: Incorporating health metric and innovation analysis inthe latest Apple Watch Series 3 would not only monitor all facets of the wellness growth but would definitively enhance its popularity among the masses. Conclusion: The report ends by putting forward recommendations that would increase the sales of the Apple Watch Series 3. There is also discussion on the five stages of consumer decision-making process and how the Apple meets focuses on each of the stage through psychological influence. The report also gives a brief overview of the company, its products and the target audience along with their demographic profile. References: Apple. (2018).Apple Watch Series 3. [online] Available at: https://www.apple.com/apple-watch-series-3/ [Accessed 18 Jan. 2018]. Cohen, S.A., Prayag, G. and Moital, M., 2014. Consumer behaviour in tourism: Concepts, influences and opportunities.Current Issues in Tourism,17(10), pp.872-909. Gunter, B. and Furnham, A., 2014.Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics(Vol. 5). Routledge. Heracleous, L., 2013. Quantum strategy at Apple Inc.Organizational Dynamics,42(2), pp.92-99. Kumar, N., Khunger, M., Gupta, A. and Garg, N., 2015. A content analysis of smartphonebased applications for hypertension management.Journal of the American Society of Hypertension,9(2), pp.130-136. Mullen, B. and Johnson, C., 2013.The psychology of consumer behavior. Psychology Press. Oliver, R.L., 2014.Satisfaction: A behavioral perspective on the consumer. Routledge. Rawassizadeh, R., Price, B.A. and Petre, M., 2015. Wearables: Has the age of smartwatches finally arrived?.Communications of the ACM,58(1), pp.45-47. Schiffman, L., O'Cass, A., Paladino, A. and Carlson, J., 2013.Consumer behaviour. Pearson Higher Education AU. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Starner, T., 2014. How wearables worked their way into the mainstream.IEEE Pervasive Computing,13(4), pp.10-15. Taylor, A.G., 2015. Common Features. InGet Fit with Apple Watch(pp. 3-8). Apress.